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Service · Stop missing calls

The receptionist that never misses a call.

Last updated June 2026

An AI receptionist answers the calls you miss, works out what the customer needs, gives them a price, and books the job straight into your calendar. It runs 24 hours a day, it never takes a lunch break, and it costs a fraction of hiring someone. I build and run these for Melbourne service businesses.

Get a quoteCall and try it yourself: 0489 267 007

The problem

The maths on missed calls.

28–62%of calls go unanswered
80%+hang up on voicemail
$100k+a year, higher-ticket trades

How many calls do small businesses actually miss?

Independent studies put the average small business missed call rate somewhere between 28% and 62%, depending on the industry and how busy the business is. For home service trades specifically, the figure is usually on the higher end, often 40% to 62%, because the people answering the phone are also the people doing the physical work. If you are on a roof, under a car, or elbow deep in a pipe, you cannot answer a phone. That is not a discipline problem. It is a physics problem.

What happens when a call goes unanswered?

Most callers do not leave a voicemail. Multiple studies put voicemail abandonment at 80% or higher, meaning the vast majority of people who reach your voicemail simply hang up. Of those who do not reach a person, most will not call back, and a large share will call a competitor instead. A missed call is not a delayed sale. In most cases, it is a lost one.

What does a missed call actually cost?

It depends on your industry and your average job value, but industry research consistently puts the annual cost of missed calls for a small service business somewhere in the tens of thousands of dollars, and often well over $100,000 for higher-ticket trades and services. The formula is simple: missed calls per day, multiplied by your close rate, multiplied by your average job value, multiplied by the days you operate. Most owners have never actually run this number for their own business. It is worth doing once, honestly.

Want me to run this number for your business?

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How it works

What does an AI receptionist actually do?

It answers the phone when you cannot. That is the whole idea. Here is what happens on a real call:

1

It answers instantly.

No rings, no hold music, no voicemail. The caller gets a real conversation within seconds.

2

It finds out what they need.

It asks the right questions for your business, the same way a good receptionist would.

3

It gives them a price or a price range.

Set up with your actual pricing, so callers get a real answer, not a vague someone will call you back.

4

It books the job.

Straight into your calendar, at a time that works, with the customer's details attached.

5

It tells you.

You get a summary the moment it happens, so you always know what has been booked and for whom.

It only ever answers the calls you miss. If you pick up, it stays out of the way. It is a safety net, not a replacement, the last catch behind every ad and search in my lead generation setup.

Does it sound like a robot?

No. It is built to sound like a real person having a real conversation, not a phone tree reading a script. Callers ask it follow-up questions, get quoted a price, and book a job, the same as they would with a person answering.

Does it work with my website too?

Yes. The same system can sit on your website as a chat widget, answering visitors who message you outside business hours and booking them in while you sleep. Most businesses run the phone and the website version together, since a missed call and an ignored website enquiry are the same problem in two different places.

See it live.

Call and try it yourself: 0489 267 007

Who it's for

Which industries use an AI receptionist?

Any business where the phone rings while your hands are full. That covers most local service businesses, including:

Plumbers, electricians & trades

Calls come in while you are on the job. The AI catches them and books the next one.

Pest control

Fast response wins the job, and this answers before the customer rings the next name on Google.

Cleaners

Bookings often come in outside normal hours. The AI catches evening and weekend enquiries.

Clinics & allied health

Reception staff cannot always answer while with a patient. The AI covers the gap.

Real estate

A missed buyer or renter enquiry can be worth thousands. The AI makes sure nobody rings out.

Landscapers, mechanics, removalists

And any business where the owner or a small team is doing the work and answering the phone.

If your business books jobs or appointments over the phone, this applies to you.

Get a quote

The case

The money and time case.

How much time does it save?

It removes the interruption entirely. No stopping a job to answer a call. No checking voicemails at the end of the day and trying to call people back who have already hired someone else. No manually typing enquiry details into a calendar. The admin that used to eat into your evenings gets done automatically, the moment the call happens.

How much does it cost?

An AI receptionist runs at a small fraction of the cost of hiring someone to answer phones, and it works around the clock, which a human employee cannot. Compare that to the tens of thousands of dollars a year most small businesses lose to missed calls, based on the industry data above, and the maths tends to work out fast. For a real example: a Melbourne home service client of mine picked up 23 extra booked jobs in two months using this exact system, jobs that would otherwise have gone straight to a competitor.

Get a quote for your business

FAQ

AI receptionist questions.

What is an AI receptionist?
An AI receptionist is a system that answers phone calls for a business, has a real conversation with the caller, works out what they need, quotes them if appropriate, and books the job into the business's calendar. It only answers the calls you miss, so you keep answering your phone as normal and it catches everything else.
Will customers know it is AI?
Some will ask, and it is upfront and honest if they do. What matters more to most callers is that someone answered immediately, understood what they needed, and booked them in. Speed and a real answer matter more than who or what is on the other end.
How is this different from voicemail?
Voicemail asks the customer to wait for you to call them back, and the data is clear that most people will not leave a message and will not wait. An AI receptionist has the conversation immediately and books the job on the spot, while the customer is still interested.
Can it handle pricing and quotes?
Yes, if your pricing can be set up as clear ranges or rules, which is true for most trades and local services. It gives real answers rather than deflecting every question to someone will call you back.
Does it replace my staff?
No. It catches what would otherwise go to voicemail or ring out. If you or your team answer the phone, nothing changes. It only steps in for the calls that would have been lost.
How long does it take to set up?
I handle the build and setup. Once it is live, it starts catching calls immediately. Timelines depend on your business, but most are running within days, not weeks.
Does it work for my industry?
If your business books jobs or appointments over the phone, yes. I have built these for trades, pest control, cleaning, clinics, real estate and more. See the industries section above.
Am I locked into a contract?
No. Month to month, same as everything else I run.

Stop losing jobs to a phone that rang out.

Every missed call is a customer who is now calling someone else. Tell me about your business and I will show you exactly how this would work for you. The first call is free and takes 15 minutes.

Get a quoteCall and try it yourself: 0489 267 007