Guides / Australia

Use the guide that matches the decision in front of you.

01 / TOPIC

Local SEO

Plan the website, Business Profile and measurement around real services and booked work.

01Local SEO audit checklistAudit the issues that affect customers, crawling, service ownership, trust and enquiry paths.Read guide 02Website structure for Local SEOConnect the homepage, service hub, categories and individual services without thin location pages.Read guide 03Do you need one page per service?Use a five-part test to decide when a separate service page has a genuine job.Read guide 04Google Business Profile or website?Give each surface a clear role and keep the business facts consistent.Read guide 05How long does Local SEO take?Review the first six months without treating one ranking or traffic spike as the result.Read guide 06Measure Local SEO through to booked jobsReconcile visibility, calls, qualified enquiries and completed work.Read guide 07How much does Local SEO cost?Compare scope, ownership and break-even jobs before comparing monthly fees.Read guide

02 / TOPIC

Google Ads and lead economics

Define the lead, work backwards from booked-job economics and keep campaign activity separate from business outcomes.

Google Ads service

01How much should you spend on Google Ads?Set a monthly and daily budget from lead capacity, viable lead cost and clear review rules.Read guide 02What should a Google Ads lead cost?Calculate a viable ceiling from gross profit, acquisition share and the lead-to-booking rate.Read guide 03How to read the 153-lead case studyReview the definitions, attribution and limits behind one current Melbourne home-service result.Read guide

03 / TOPIC

Meta Ads and creative testing

Turn real service-business content into a controlled test and judge it through lead quality, not surface engagement alone.

Meta Ads service

01How to test Meta ad creativeHold the commercial question steady, label each concept and return qualification feedback.Read guide 02Meta instant form or landing page?Choose the lead path from service complexity, proof, qualification and follow-up.Read guide

04 / TOPIC

AI, calls and quote follow-up

Map call and quote states, human handoffs, privacy controls and stop rules before choosing the automation.

AI automation service

01Is this task ready for AI automation?Check the process, information, human control, testing and ownership before connecting software.Read guide 02AI receptionist privacy checklistMap caller notices, data fields, sensitive-information boundaries, access and deletion before launch.Read guide 03AI receptionist versus answering serviceCompare response, escalation, privacy, booking and hybrid call-flow choices.Read guide 04Quote follow-up without annoying customersDesign triggers, stop rules, human handoff and outcome tracking before writing messages.Read guide 05Missed-call cost calculatorUse your own call, conversion and job-value data to estimate revenue and gross profit at risk.Read guide

05 / TOPIC

Websites and landing pages

Continue the campaign promise, show fit and proof, and make the mobile action easy to complete and measure.

Website service

01Website brief templateDefine the outcome, page scope, content owners, functions, budget and launch checks before requesting a quote.Read guide 02What should a service-business landing page include?Plan the first fold, proof, mobile actions and booked-job measurement around one decision.Read guide 03Should you redesign or rebuild the website?Choose a refresh, redesign or rebuild by auditing content, customer use, technology and migration risk.Read guide

06 / TOPIC

Content planning and capture

Collect real people, process, proof and customer answers for ads, websites and social use without manufacturing the story.

Content creation service

01What to capture in one content sessionBuild a reusable source library with a clear job, permission record and destination for every asset.Read guide 02Build a practical social media content planTurn real customer questions, approved proof and usable assets into a four-week planning board.Read guide

07 / TOPIC

Paid channel choice

Choose the first paid channel from customer intent, usable proof, lead handling and outcome tracking instead of platform hype.

Lead generation service

01Google Ads or Meta Ads: which goes first?Use a five-signal worksheet to choose Google, Meta or a lead-system repair before spending.Read guide

08 / NEXT MOVE

Still unsure which problem to solve first?

Tell me how customers find you, what happens when they call and where the business records the result. I will point you to the most useful next check.

Ask Ajay where to start