Guides / Australia

Use the guide that matches the decision in front of you.

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Melbourne Marketing Brief

Daily marketing news and analysis for local businesses across Australia, with original sources and practical next steps.

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01 / TOPIC

Local SEO

Plan the website, Business Profile and measurement around real services and booked work.

Local SEO service

01How much does Local SEO cost?Compare scope, ownership and hypothetical break-even costs before judging a quote.Read guide 02Local SEO audit checklistAudit the issues that affect customers, crawling, service ownership, trust and enquiry paths.Read guide 03Plan truthful Local SEO service areasDecide when a location page has a real purpose and avoid thin suburb pages.Read guide 04Website structure for Local SEOConnect the homepage, service hub, categories and individual services without thin location pages.Read guide 05Do you need one page per service?Use a five-part test to decide when a separate service page has a genuine job.Read guide 06Google Business Profile or website?Give each surface a clear role and keep the business facts consistent.Read guide 07How long does Local SEO take?Review the first six months without treating one ranking or traffic spike as the result.Read guide 08Measure Local SEO through to booked jobsReconcile visibility, calls, qualified enquiries and completed work.Read guide

02 / TOPIC

Google Ads and lead economics

Define the lead, work backwards from booked-job economics and keep campaign activity separate from business outcomes.

Google Ads service

01Google Ads audit checklist + worksheetRun twelve practical checks, study a real account finding and assign fixes with a free worksheet.Read guide 02Plan a Google Ads budgetSet a media envelope using job economics, lead capacity and spending controls.Read guide 03Google Ads or Meta Ads?Choose the first channel from demand, creative proof and lead handling.Read guide 04What should a Google Ads lead cost?Calculate a viable ceiling from gross profit, acquisition share and the lead-to-booking rate.Read guide 05How to read the 153-lead case studyReview the definitions, attribution and limits behind one current Melbourne home-service result.Read guide

03 / TOPIC

Meta Ads and creative testing

Turn real service-business content into a controlled test and judge it through lead quality, not surface engagement alone.

Meta Ads service

01Meta lead ads or a landing page?Compare service complexity, qualification, proof and follow-up before choosing the path.Read guide 02How to test Meta ad creativeHold the commercial question steady, label each concept and return qualification feedback.Read guide

04 / TOPIC

AI, calls and quote follow-up

Map call and quote states, human handoffs, privacy controls and stop rules before choosing the automation.

AI automation service

01AI automation readiness checklistCheck the process, data, risk, handoff and measurement before building.Read guide 02AI receptionist privacy checklistPlan disclosure, collection, storage, sharing and human escalation before live calls.Read guide 03AI receptionist versus answering serviceCompare response, escalation, privacy, booking and hybrid call-flow choices.Read guide 04Quote follow-up without annoying customersDesign triggers, stop rules, human handoff and outcome tracking before writing messages.Read guide 05Missed-call cost calculatorUse your own call, conversion and job-value data to estimate revenue and gross profit at risk.Read guide

05 / TOPIC

Websites and landing pages

Continue the campaign promise, show fit and proof, and make the mobile action easy to complete and measure.

Website service

01Website brief templateDefine goals, page scope, content responsibilities, ownership and launch checks.Read guide 02Website redesign or rebuild?Choose the smallest useful change using conversion, content and technical evidence.Read guide 03What should a service-business landing page include?Plan the first fold, proof, mobile actions and booked-job measurement around one decision.Read guide

06 / TOPIC

Content planning and capture

Collect real people, process, proof and customer answers for ads, websites and social use without manufacturing the story.

Content creation service

01Social media content planBuild a four-week plan from real questions, service proof and usable assets.Read guide 02What to capture in one content sessionBuild a reusable source library with a clear job, permission record and destination for every asset.Read guide

07 / NEXT MOVE

Still unsure which problem to solve first?

Tell me how customers find you, what happens when they call and where the business records the result. I will point you to the most useful next check.

Ask Ajay where to start