Show up when someone near you searches for what you do. SEO, your Google Business Profile, and AI search set up so locals can actually find you.
Explore Local SEO servicesAustralia-wide · Based in Melbourne
I help Australian service businesses get more booked jobs.
I use SEO, Google Ads, Meta Ads and AI automation to help turn demand into booked jobs. I am based in Melbourne and work directly with service businesses across Australia.
- 153leads in 28 days
- $35cost per lead
- 4.9★client's 200+ reviews
Real numbers from an Australian home service client I still run today.
One person.Who shows up.
Calls this week+18.4%
BookingsLIVE
MTWTF
Google Ads, Local SEO, Meta Ads, AI automation, Photo + video, Social media
The Melbourne on-site difference
I come to
the business.
A questionnaire can tell me what you sell. It cannot show me how the phone gets answered, what customers ask or what makes your work worth choosing.
If you are in Melbourne, I drive to your shop, clinic or job site. I shoot your photos and videos, meet the team and set things up at your desk. If you are elsewhere in Australia, the work is remote, but you still deal directly with me.
One person who knows the business.
Your free first visit
What actually happens on site
- 01
See the real business
Your shop, clinic, job sites, team and customer journey. I want to see how the business really runs.
- 02
Capture real proof
I shoot the photos and videos that become your ads, website and social content.
- 03
Find the lead leaks
We inspect your ads, website, phones and follow-up together at your actual desk.
- 04
Leave with a plan
Before I leave, you know what I would fix first and why.
Real numbers, real client
I run all the marketing for a home service business. Here's what that looks like.
These numbers come from a Melbourne business I still manage today. The full case study explains what was measured and how the system worked.
01 / RESULT153Leads in 28 days
02 / RESULT$35Cost per lead
03 / RESULT62%Of leads booked into jobs
04 / RESULTMissed callsNow booked jobs, by AI
Google Ads tuned for phone calls, a website built to book jobs, and an AI receptionist that answers missed calls and books work while the owners are on the tools.
Case study
153 leads. Here is how the system worked.
A local home service business I run generated 153 leads in 28 days at about $35 per lead, with roughly 62% of those leads booked into paying jobs. The biggest single win was turning missed phone calls into booked work using an AI receptionist.
01 / CONSTRAINT
The problem.The business was spending on ads, but the owners were on the tools all day and could not answer the phone. Calls went to voicemail, and most callers just rang the next business on Google. They were paying to generate leads and then losing them.
02 / SYSTEM
What I built.I restructured Google Ads around calls and bookings, rebuilt the website to convert more visitors and added an AI receptionist. It captures job details and helps book work, including after hours.
03 / RESULT
The result.The system produced 153 leads in 28 days at about $35 per lead, and around 62% were booked into jobs. Calls that once went unanswered now have a chance to become paid work.
See it work
Don't take my word for it. Ring my AI.
The number on this site is answered by the same kind of AI receptionist I build for clients. Call or text it right now. It answers in seconds, tells you what I do, and books you a callback.
If it can do that for a stranger reading my website, picture it catching every missed call your business gets while you're on the tools.
Real number. Try to stump it.
0489 267 007
LiveCaller: Hi, do you do marketing for home service businesses?
AI receptionist: Yes. Ajay builds Google Ads, SEO and AI systems for service businesses across Australia.
AI receptionist: Want a free growth plan? I can arrange a call now.
Caller: Yes, let's do it.
AI receptionist: Done. Ajay will call you back today. Booked.
What I do
Four systems.
One goal:
your phone ringing.
I connect the parts that bring in an enquiry and help turn it into booked work. We can fix one weak point first or build the full system over time.
Search + Maps
Google Ads, Local Services Ads and Meta campaigns measured against real enquiries, calls and booked jobs.
Explore lead generation servicesWhen a genuine new-enquiry call goes unanswered, that customer may try the next business. My AI receptionist answers, captures the job details, follows up, and helps book enquiries day or night.
Explore AI receptionist servicesBecome the obvious choice before they even call. More 5-star reviews, real photos and videos from your jobs, and social media that actually looks like you.
See all servicesWho I work with
Service businesses across Australia.
I work with businesses that sell a service and book jobs or appointments. If new work depends on calls and enquiries, I can help improve the path from first search to paid booking.
Australia-wide · Melbourne on-siteNot on the list? Let's talk
Plumbers, Electricians, Builders, Carpenters, Roofers, Painters, Landscapers, Concreters, Tilers, Handymen, HVAC, Solar installers, Dentists, Physios, Chiropractors, Podiatrists, Psychologists, Clinics, Optometrists, Veterinarians, NDIS providers, Massage therapists, Dietitians, Allied health, Accountants, Lawyers, Mortgage brokers, Financial advisers, Conveyancers, Real estate agents, Property managers, Consultants, Recruiters, Bookkeepers, Insurance brokers, Architects, Cleaners, Pest control, Removalists, Mechanics, Detailers, Locksmiths, Security installers, Pool services, Dog groomers, Beauty salons, Gyms, Childcare centres
Direct specialist vs typical agency
Should you work with a direct specialist or a typical agency?
A direct specialist suits owners who want to speak with the person doing the work. A larger agency may suit a business that needs a broad team across several channels or markets. The table shows how my working model differs.
Working with meA typical agency
Who does the workMe, start to finishMay be passed to a delivery team
Who you talk toMe, directlyAn account manager
ContractMonth to monthOften 6 to 12 months
Melbourne on-siteYes, I come to youRare or never
FocusOne number: cost per booked jobReports and "activity"
How it works
Three steps. You deal with me.
Get in touch
Fill in the form or call me. Tell me what you do, where you work and what is getting in the way. I keep the first conversation short.
I map the system
I inspect your ads, website, phones and follow-up, then give you a straight plan. Melbourne clients can do this on site; everywhere else, we do it directly online.
Your phone starts ringing
I build and run the system, then show you the useful numbers each week: enquiries, cost per lead and booked jobs where the data is available.
turned marketer
Who you're dealing with
I'm Ajay.
I'm Ajay Dabhi, a marketing and AI specialist based in Melbourne. I help service businesses across Australia get more calls and booked jobs with SEO, Google Ads, Meta Ads, AI automation and AI receptionist systems. Mechanical engineer turned marketer, with over five years building ads, websites and AI systems for local service businesses.
My engineering background shapes how I work. I measure cost per lead, booking rate and campaign revenue, then use those numbers to decide what needs to change. If the economics stop making sense, I will tell you.
When you contact me, you get me. The same person who answers your call builds your campaigns, shoots your content and reads your reports. No account managers, no offshore team.
Australia-wide, Melbourne on-site, Booked jobs, not clicks, One person who shows up, 153 leads in 28 days
FAQ
Straight answers.
I help service businesses across Australia get more calls and booked jobs through Google Ads, local SEO, Meta ads and AI automation. I also work on review systems and content strategy. I am based in Melbourne, where clients can book on-site photo and video as well. You deal with me throughout the work.
I look at the whole path from being found to getting the job booked. Depending on the problem, I may work on Google Ads, local SEO, Facebook and Instagram ads, AI automation, content or measurement. I do the work directly for service businesses across Australia. Melbourne clients can also book on-site content and setup.
Yes. I provide SEO, Google Ads, Meta Ads and AI automation to service businesses across Australia. I am based in Melbourne, so local clients can also book an on-site visit, photography or video. Elsewhere in Australia, I handle strategy, campaigns, tracking and automation remotely, and you still deal directly with me.
The price depends on the work. Some clients need Google Ads management. Others need the ads connected to a landing page, tracking and follow-up, or ongoing content and social media. I charge a flat monthly amount, work month to month and do not take a percentage of ad spend. Tell me about the business and I will give you a clear price before we start. I will also say if the numbers do not make sense for you.
Work with a direct specialist if you want one accountable person across lead generation and follow-up. A larger agency may make more sense when you need a broad team working across several channels or markets. With me, the person you meet does the work and the arrangement is month to month. I take a limited number of clients because there is only one of me.
AI automation handles repetitive customer tasks while you are busy. I usually use it to respond to missed calls, capture job details, help book work and follow up open quotes or enquiries. For one home service client, the AI receptionist now books jobs from calls that previously went to a competitor.
If your business is in Melbourne, yes. I can visit the business, photograph or film real jobs, meet the team and help set up systems in person. For clients elsewhere in Australia, I handle strategy, campaigns, tracking and automation remotely. You still have direct access to me.
No. Everything is month to month. You should be able to leave if the work is not useful. I do ask for a fair testing window because Google Ads and SEO need time to collect data and settle. Before we start, I will explain what a reasonable timeline looks like for your service and market.
It depends on the channel. Google Ads can start producing calls within the first week or two, then needs more data to improve cost per lead. Missed-call text back and an AI receptionist can start handling existing demand as soon as they are live. Meta Ads usually need two to four weeks of testing, while Local SEO often takes two to four months to show meaningful movement. Those are working ranges rather than promises. For context, one home service client generated 153 leads in 28 days at $35 a lead with this approach.
Your next move
If your phone should be ringing more, get in touch.
Call or text me
0489 267 007AI answers day or nightMonth to monthFree planning call
If I'm on a job, text me and I'll call you back the same day.
Text Ajay ↗Free growth plan
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