Marketing + AI freelancer · Melbourne
SEO, Google Ads, Meta Ads and AI automation, built to turn calls into booked jobs. I come to your business, shoot your photos and videos on site, and run the systems that keep your phone ringing.
Real numbers from a Melbourne home service client I still run today.
Most marketers you'll talk to will never see your business. They run your ads from another city, or another country, off stock photos and a questionnaire.
I drive to your shop, your clinic, your job sites. I shoot your photos and videos myself, meet your team, and set things up at your actual desk.
One person. Who shows up.
Real numbers, real client
These are not case-study numbers from three years ago. This is a Melbourne home service business I manage right now: Google Ads tuned for phone calls, a website built to book jobs, and an AI receptionist that answers missed calls and books work while the owners are on the tools.
Case study
A local home service business I run generated 153 leads in 28 days at about $35 per lead, with roughly 62% of those leads booked into paying jobs. The biggest single win was turning missed phone calls into booked work using an AI receptionist.
The problem.The business was spending on ads, but the owners were on the tools all day and could not answer the phone. Calls went to voicemail, and most callers just rang the next business on Google. They were paying to generate leads and then losing them.
What I built.Google Ads structured for calls and bookings rather than clicks. A website built to convert. And an AI receptionist that answers every call, gives a quote range, and books the job straight into the calendar, including after hours.
The result.153 leads in 28 days. About $35 per lead. Around 62% of leads booked into jobs. Calls that used to be missed are now booked work. The same playbook is what I build for other Melbourne service businesses.
See it work
The number on this site is answered by the same AI receptionist I build for clients. Call or text it right now. It answers in seconds, tells you what I do, and books you a callback.
If it can do that for a stranger reading my website, picture it catching every missed call your business gets while you're on the tools.
Real number. Try to stump it.
Caller: Hi, do you do marketing for home service businesses?
AI receptionist: Yes. Ajay runs Google Ads, SEO and AI for Melbourne service businesses.
AI receptionist: Want a free on-site visit? I can lock one in now.
Caller: Yeah, I'm in Richmond.
AI receptionist: Done. Ajay will call you back today. Booked.
What I do
Most clients start with lead generation: Google Ads, Local Services Ads, Meta Ads and AI search, built to turn spend into booked jobs.
Campaigns built for phone calls and booked jobs, not clicks. Proper keyword structure, negative keywords that protect your budget, and conversion tracking that counts real enquiries. Managed weekly, reported in plain English.
Show up when locals search for what you do. A website that ranks for your services and suburbs, and content built so AI search engines like ChatGPT and Perplexity can find and recommend you too.
Ads built with your real photos and videos, shot at your actual jobs. Local targeting, offers that make the phone ring, and creative refreshed before it goes stale.
Missed-call text back so you never lose a lead while you're on the tools. An AI receptionist that answers, quotes and books after hours. Follow-up that never forgets an enquiry.
I come to your jobs and shoot the content myself. Your work, your team, your trucks. Content that looks like your business because it is your business.
Planned, posted, captioned, and comments answered. Built from the content I shoot on site, so your feed shows real work, not stock images.
Who I work with
I work with service-based businesses in Melbourne, the kind that live or die by the phone ringing. If you sell a service and book jobs or appointments, I can help. Here are some I work with, though it is not limited to these.
Not on the list? If your business runs on booked jobs and enquiries, get in touch. The playbook is the same.
Freelancer or agency
For a local home service business, a freelancer is usually the better fit. You get one expert who answers when you call and owns the result, instead of a junior behind an account manager on a long contract.
| Comparison aspect | Working with me | A typical agency |
|---|---|---|
| Who does the work | Me, start to finish | A junior you've never met |
| Who you talk to | Me, directly | An account manager |
| Contract | Month to month | Often 6 to 12 months |
| On-site visits | Yes, I come to you | Rare or never |
| Focus | One number: cost per booked job | Reports and "activity" |
How it works
Fill in the form or call me. Tell me what you do and what's not working. No discovery-call funnels, no 47-question forms.
We meet at your business. I look at your ads, your website and your phones, and give you a straight plan on the spot. The visit costs you nothing.
I build it, run it, and show you the numbers every week. Leads, cost per lead, booked jobs.
Who you're dealing with
I'm a marketing and AI freelancer based in Melbourne. Mechanical engineer turned marketer, with over five years building ads, websites and AI systems for local service businesses.
I think like an engineer, which means I don't guess. Everything I build gets measured: cost per lead, booking rate, revenue per campaign. If something isn't paying for itself, you'll hear it from me first.
When you contact me, you get me. The same person who answers your call builds your campaigns, shoots your content and reads your reports. No account managers, no offshore team.
FAQ
A marketing and AI freelancer in Melbourne handles your marketing as one person, end to end, instead of through an agency team. In my case that covers Google Ads, local SEO, Facebook and Instagram ads, AI automation like missed-call text back and AI receptionists, on-site photo and video, and social media management. The difference from an agency is direct access: the person you call is the person doing the work. The difference from an offshore freelancer is that I'm physically in Melbourne, so I come to your business, shoot your content at your actual jobs, and set systems up at your desk. For a local service business, that usually matters more than any single tactic.
No. I work with businesses in Melbourne only, and that's deliberate. The point of hiring me over an online agency is that I can be at your business, shooting your photos and videos on site, meeting your team, and fixing things at your desk instead of over a video call. If you're outside Melbourne, I'm not your guy, and I'd rather say so upfront than do a worse job remotely.
It depends on what you need, but you'll know the number before we meet. Most local service businesses come to me for one of three things: Google Ads management, a full lead generation setup with ads, landing page, tracking and automation, or ongoing content and social media. Each is priced as a flat monthly amount, month to month, with no lock-in contracts and no percentage-of-ad-spend fees. Get in touch, tell me about your business, and I'll give you a straight price. If the numbers don't make sense for your size of business, I'll tell you that too.
If you're a local service business in Melbourne, a freelancer is usually the better fit. Agencies make sense when you need a large team across many channels and markets. For a cleaner, tradie, pest controller or clinic, you mostly need one person who understands local lead generation deeply, answers when you call, and is accountable for one number: what a booked job costs you. With an agency, your account is often handled by a junior behind an account manager on a long contract. With me, the person you meet is the person doing the work, month to month. The honest trade-off is that I take a limited number of clients, because there is one of me.
AI automation means software handles the repetitive parts of getting and keeping customers, so nothing slips while you're on the tools. The three I build most for Melbourne service businesses are: missed-call text back, where anyone who calls and gets no answer instantly receives a text so the lead isn't lost; an AI receptionist, which answers calls or website chats, gives quote ranges, and books jobs into your calendar, including after hours; and automated follow-up, which chases quotes and enquiries that would otherwise be forgotten. For one home service client, the AI receptionist now books jobs from calls that previously went to a competitor.
Yes, and it's the core of how I work. The first meeting happens at your business, not on a video call, and it costs you nothing. From there I come on site to shoot photos and videos of your real jobs, your team and your work, which becomes the content for your ads and social media. I'll also set up the technical side, like call tracking, with you in the room so you understand what you're paying for.
No. Everything is month to month. If I'm not making your phone ring, you should be able to leave, and that pressure keeps me honest. The only thing I ask for is a fair window for results, because Google Ads and SEO need a few weeks of data before they stabilise, and I'll tell you upfront what a realistic timeline looks like for your trade.
It depends on the channel, and I'll give you honest timelines rather than a sales answer. Google Ads is the fastest, with calls usually starting within the first week or two, then cost per lead improving over the following month. Missed-call text back and an AI receptionist work from day one, because they capture leads you're already generating but currently losing. Meta Ads usually take two to four weeks of testing. Local SEO is the slow burner, with meaningful movement over two to four months. As a reference point, one home service client generated 153 leads in 28 days at $35 a lead with this playbook.
Call or text me
0489 267 007Answered by my AI receptionist, day or night
If I'm on a job, text me and I'll call you back the same day.