Service
Lead generation that fills your calendar.
Last updated 15 June 2026
I run four lead channels for Melbourne service businesses: Google Ads, Local Services Ads, Meta Ads and AI search. They all point at one thing, more booked jobs, and I track every lead so you know what each dollar brings back. For a home service client I still run today: 153 leads in 28 days at $35 a lead.
Google Ads
Catch people already searching.
When someone types emergency plumber or pest control near me, they are ready to book right now. Google Ads puts you at the top of that moment. I build campaigns around phone calls and booked jobs, not clicks, with call and conversion tracking so we count real enquiries. I manage it every week: cut what wastes money, scale what books jobs.
Best for: Businesses that need leads this week, and urgent, high-intent services.
Local Services Ads
Pay per lead, with the verified badge.
Local Services Ads sit right at the very top of Google, above the normal ads, with Google's verified badge next to your name (the green tick you have seen on trade listings). People tap to call you straight from the result, and you pay per lead, not per click, so you only pay when a real person actually contacts you. I set up and verify your profile, get you the badge, manage the budget, and dispute any junk leads so you are not charged for them.
Best for: Home service trades like plumbers, electricians, cleaners and pest control who want the top spot and only pay for real leads.
Meta Ads
Put your real work in front of locals.
Facebook and Instagram are where locals scroll at night, before they ever search. Meta Ads get you in front of them using your real photos and videos shot on site, not stock. I build the audiences, write the ads, and test for the cheapest booked job. This is how you stay top of mind and fill the quieter weeks.
Best for: Building demand and awareness, and showing off real work to your area.
AI lead generation
Get recommended when people ask ChatGPT.
More people now ask ChatGPT, Perplexity and Google's AI who is the best tradie near me instead of scrolling search results. I make sure you are the business those assistants name. I structure your site and online presence so AI engines find you, trust you and recommend you, the exact approach I use to rank my own site. And when paid placements inside AI assistants arrive, I will run those for you too, so you are early instead of catching up.
Best for: Getting ahead of competitors who have not noticed AI search yet.
Leads are worth nothing if the phone goes unanswered.
The cheapest lead is the one you already paid for and nearly lost. That is why I do not stop at the ad. I also set up missed-call text back and an AI receptionist that answers, quotes and books while you are on the tools, so the leads these channels generate actually turn into jobs. You can see exactly how that played out in the pest control case study.
Lead generation questions.
- How much do Google Ads cost for a Melbourne service business?
- It depends on your trade and how competitive your area is, but you control the budget and I optimise for cost per booked job, not clicks. For a home service client I run today, that has come in around $35 a lead. I will give you a realistic range for your business before we start.
- Should I use Google Ads or Meta Ads?
- Google Ads catches people already searching for you, so it usually brings the fastest booked jobs. Meta Ads build demand and keep you front of mind. Most businesses do best starting with Google, then adding Meta once the phone is ringing. I will tell you straight which to start with for your budget.
- What are Google Local Services Ads (LSA)?
- Local Services Ads are the listings at the very top of Google with Google's verified badge, the green tick. They charge you per lead instead of per click, so you only pay when someone actually calls or messages. I set up and verify your profile, manage the budget, and dispute junk leads so you are not charged for them. They are usually the best first channel for home service trades, where they are available for your category.
- What is AI lead generation?
- It is getting your business recommended when people ask AI assistants like ChatGPT, Perplexity or Google's AI for a local service. I structure your site and online presence so AI engines find and cite you. As paid placements inside AI assistants become available, I will run those too.
- How do you track leads?
- Every call and form is tracked back to the channel that brought it. You get the numbers in plain English every week: leads, cost per lead, and how many booked into jobs.
- Am I locked into a contract?
- No. Month to month. If I am not making your phone ring, you can leave.
Want more booked jobs?
Tell me what you do and what is not working. I will tell you which channel to start with and what it should cost. The first call is free and takes 15 minutes.