NEWSLETTER / FREE TO READ
The Melbourne Marketing Brief
A concise briefing on the Google, Meta and practical AI changes affecting Melbourne and Australian service businesses—what changed, why it matters and what to do next.
Practical insights for owners deciding how to attract better enquiries, improve their websites and put useful AI to work.
02 / THE ARCHIVE
Every edition. Open to everyone.
Numbered briefs, dated sources and practical actions. New editions will appear here; earlier issues keep their original dates.
03 / EDITORIAL STANDARD
Sources you can check. Advice you can use.
Each brief links to official documentation, identifies Australian availability and separates confirmed changes, public betas, Labs features and my recommendations. This is an analysis series. It does not claim to cover every announcement.
The research and draft preparation use AI assistance. Platform claims are checked against linked sources; practical recommendations are presented for your business to assess. Spot something that needs correcting? Contact Ajay about a correction.
YOUR NEXT MOVE
Not sure whether these changes affect your business?
I personally review and manage Google Ads, local visibility and AI follow-up systems for service businesses across Australia. I am based in Melbourne and can visit local businesses when seeing the real customer journey will improve the work.