Editorial standards and ownership

Who publishes the Brief

Melbourne Marketing Brief is owned and published by Ajay Dabhi, a Melbourne-based business growth consultant and marketing and AI specialist with six years in the industry. ABN 85 671 536 901. Digital services are offered across Australia; on-site visits and content production are available in Melbourne.

Contact: ajay@growthcenter.io or 0485 018 893. There is no public walk-in office.

Sources and reporting

Reports prioritise original platform announcements, documentation and Australian primary sources. Each report identifies the underlying source and separates its announcement date from this publication’s date. A page modification date alone does not prove a new launch.

Confirmed changes, schedules, public betas, Labs features and regional availability are labelled. A scheduled change is not evidence that a particular account has completed it. Advice and interpretation are identified separately from sourced facts.

AI assistance and review

Research, drafting and technical publication use AI assistance. The publication process checks factual claims against linked sources. Bylines identify the responsible publisher; they do not imply that Ajay conducted an interview, tested a feature or personally reviewed a particular account. Such work is claimed only when there is evidence that it happened.

Our daily edition explains what developments may mean for local business enquiries, costs, staff time and customer service. Sources sit beside the relevant claims, with recommendations labelled as analysis. Hypothetical examples are identified and are not client results. On quiet news days, we may publish original practical analysis supported by existing sources, clearly labelled Analysis. We do not invent news, repeat filler, recycle an old announcement as new or change publication dates to suggest freshness. If evidence or verification is insufficient, we hold publication.

Commercial interests

Ajay sells marketing, website and automation services, including Growthcenter-related services. This publication can introduce readers to that work. Commercial invitations are identified and kept secondary to the reporting. Product coverage is not a claim of independence from Ajay’s own business interests.

Any paid placement, affiliate arrangement or other material support for a story must be disclosed on that story. Client outcomes, endorsements and account tests are not invented.

Corrections and updates

Send the article URL, the statement in question and supporting evidence to ajay@growthcenter.io. Material corrections are dated and explained on the affected article; its original publication date is retained. Routine spelling changes do not turn an old report into new news.

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