DAILY NEWSLETTER / AUSTRALIAN LOCAL BUSINESSES
Melbourne Marketing Brief
Daily marketing news and practical analysis for local businesses across Australia. What changed, how it affects your business and what to do next.
From Google and Meta updates to local SEO and useful AI: understand what matters for enquiries, bookings, costs and staff time. Written from Melbourne for business owners across Australia.
02 / THE ARCHIVE
Previous editions. Always open.
Read earlier editions with their original publication dates and sources. Each issue has one permanent page in this archive.
- #002Twilio Functions Classic migration window opensTwilio’s scheduled migration window opens on 14 September. What its announcement says, which phone workflows may depend on Classic, and what to check.Read brief →
- #001Melbourne Marketing Brief — 14 September 2026A local Performance Max option, more capable AI receptionists and a Twilio migration to check before it affects incoming enquiries.Read brief →
03 / EDITORIAL STANDARD
Sources you can check. Advice you can use.
Every edition connects sourced developments to real business decisions. Original announcement dates, Australian availability and beta status stay visible. On quiet news days, clearly labelled practical analysis examines a useful business problem. I do not present older announcements as new.
Research and writing use AI assistance. Facts, interpretation and recommendations are identified separately. Read the editorial standards. Spot something that needs correcting? Contact Ajay about a correction.
YOUR NEXT MOVE
Not sure whether these changes affect your business?
I personally review and manage Google Ads, local visibility and AI follow-up systems for service businesses across Australia. I am based in Melbourne and can visit local businesses when seeing the real customer journey will improve the work.